Good news comes in 3’s.
Last week Salesforce announced a survey ran by Litmus showed Salesforce to be the most popular email tool with over 27% market share. Whether or not this covers SFMC, Sales, Service Cloud and Pardot we can only guess.
Salesforce also announced that Salesforce Marketing Cloud is also the #1 Marketing tool by market share (IDC report). These 2 results come in with the various other #1 rankings for CRM, Service etc. Which has been a common trend for the last several years.
With that in mind we are delighted to announce Cludo’s Salesforce Marketing Cloud Practice. While we’ve been delivering SFMC and Pardot solutions for several months now (especially for financial services clients), we haven’t really made a lot of noise about it, so as the leader of our Practice, I thought that needed to change.
What have we been doing?
Helping our clients engage with theirs! And we’ve been busy identifying and building integrated solutions, best practice guides and a methodology that addresses the current state of the marketing automation landscape. And we’ve built-out some really cool, reusable integrations that close some current gaps in the solution landscape (sing out if you’d like to know more).
Planning for success.
It goes without saying that clients’ expectations of how they engage with organisations change and so the digital marketing landscape is changing faster than ever. Keeping up with this change is challenging and creates dilemmas such as: How I choose the right software? How do I build the right team? How do I plan for the future?
At Cludo we understand that digital marketing transformation can be overwhelming and confronting. We acknowledge this and, because we’re dedicated to our clients’ success, we’re here to help you work through your digital engagement challenges and come up with right sized and fit-for-purpose solutions that work.
Want to know more … drop me a note at email@example.com
Cheers, Oscar McCall